Things and how we interact with them have changed rapidly over the decades and the timeline between one innovation and the next is becoming shorter and shorter.
Many of the amazing innovations that exist today were inconceivable not to long ago.
As new things get invented so do new ways of existing and new ways of interacting. Our social dynamic is altered so subtly that we hardly notice. Complacency sets in and the paranoia’s and phobias, taboos and social conduits that once existed before things like the internet and social networking are almost completely changed. Ironic really as now more then ever before, we exist in a society where our every move can be traced and our personalities can be profiled. Is big brother really watching?
We exist now within a web, connected digitally. The spiritual web of interconnectivity so apparent in so many cultures has become literal, in seconds we can communicate with people thousands of miles away. We as a species have never been so accessible and information so easily obtained on anything conceivable, because of this adverts are tailored to the individual your computer, mobile phone, diary can be personalized to your every need, convenience and aesthetic preference. As Marshall Mcluhan states “ In our new global village the consumers will become the producers”
The design thinking process is best thought of as a system of overlapping spaces rather than a sequence of orderly steps. There are three spaces to keep in mind: inspiration, ideation, and implementation. Inspiration is the problem or opportunity that motivates the search for solutions. Ideation is the process of generating, developing, and testing ideas. Implementation as the path that leads from the project stage into people’s lives.
Tim Brown : IDEO
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