"Design must become an innovative, highly creative, cross- disciplinary tool responsive to the true needs of men."
Victor Papanek : design for the real world
What is design?
How does design relate to people?
Why is it important?
Design is a process, it cannot be defined in one sentence, its denotation is broad and with that comes a limitless possibilities.
Design is collaborative
Design is about being human centred
Design is doing
Design is interpreting
Design is living
Design is communicating
Design is problem solving
A designer creates, the basis of design is a thought, a problem that needs to be resolved, an innovation, or even the embryo of an idea.
Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users or customers. Design may be described as creativity deployed to a specific end.’
The Cox Review
Design makes ideas into things, tangible notions that are inherent for the evolution of our development and existence.
Design is human focused, it is ubiquitous, it gives function to form and beauty in aesthetics. Design lays the foundation for innovation.
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